Human(Smart) Versus A.i (Not So Smart)

Can A.I. website builders replace the need for a highly professional, exteamly gifted writer such as Melissa? (ME)

HECK NO!!!  Let me explain why, However, while AI tools speed up the process, the content they generate is very generic and impersonal! They use filler text also known as "Dummy Text." Examples: stock photos and vague words that doesn’t reflect your brand, your voice, or your unique style. AI lacks common sense and creativity—it can’t truly capture what makes your business stand out. 

Let Me Explain…
I’ve been writing since 8th grade—but my journey with words started long before that. Growing up, I was placed in learning disability classes. I could understand what I read, but it often took me longer than others to grasp the concepts. While other kids flew through assignments, I had to work harder—and slower—to keep up.

English is one of the hardest languages on the planet
Silent letters, three versions of "there," and let’s not forget read vs. reed (you know what I mean). For me, learning it wasn’t just tough—it felt like decoding alien hieroglyphics with a broken flashlight.

Things didn’t start to click until 8th grade when I landed in Mrs. Harris’s English class—a total game-changer. She was the first teacher who really saw me. She didn’t just throw grammar rules at me; she taught me how to read the title, find the keywords, and understand the author’s purpose. It took a while, but it finally made sense. Slowly but surely, I went from struggling… to thriving.

Fast-forward to college
I earned A’s in English II, published a poem, and even won an award for a graphic short story. Yep—me, the girl who once thought "predicate" was a kind of dinosaur.

English is the only language I know, which might explain why I have such a passion for the written word. I know the difference between by, bye, and buy... but AI? Not so much.

 
Let’s Talk About AI and Content Writing
Don’t get me wrong—AI is a great tool. It can help you brainstorm, give you a basic layout, and even suggest headlines. But let’s be real: it’s not a mind reader, and it definitely doesn’t “get” your brand like a human can.

AI-generated content often comes with:

Filler text (AKA "Dummy Text" copy that says nothing)
Generic photos (yes, even the weird pink unicorns when you just asked for a horse)
No creative soul

Want an example?

Here’s something I might write, with real SEO in mind:

“Affordable Websites is an amazing company. They helped me create a custom website that fits my brand and I’d recommend them to anyone looking for affordable, professional design." 

Now, here’s what AI might spit out:

“Affordable Websites is an amazing company! Affordable Websites helped me so much. I recommend Affordable Websites. Affordable Websites is the best.”
Looks like someone’s trying to be an Amazon product title, right? That’s called keyword stuffing, and guess what? Google hates it!!!! You’ll tank your rankings faster than you can say “404 error.” Just dont do it!

 
So How Do Big Companies Get Away With It?
Easy......Money!
Companies like Amazon and Walmart spend a boatload on ads and partnerships with Google, so their mile-long product titles don’t hurt them. But for small businesses? That’s not the case. You need real, human-crafted content that ranks well and connects with your audience.

And those AI-generated images  Cute… until your “Majestic Stallion” turns into a cotton-candy-colored unicorn with six legs. 😂 If you post that kind of stuff and keep your keyword as “Majestic Stallion,” don’t be shocked when Google ranks you somewhere around page -39. LOL

 
Here’s the Bottom Line:
AI is helpful—it really is. But it’s not a substitute for an experienced content creator who understands how Google, branding, and storytelling actually work together. AI gives you tools. A human, like me, turns them into a masterpiece.

So use AI as your assistant, not your creative director.
Because your business deserves more than a pink unicorn.